The artificial intelligence (AI) is advancing by leaps and bounds, but is it ready to fully make a commercial? Apparently not.
At least that’s what the experience of the KitKat brand, which took advantage of the AI fever to make fun of it, shows.
“The artificial intelligence made this ad so we can have a break,” reads the beginning of an ad made for a campaign targeting Australia and New Zealand.
Laughing at AI mistakes… while we can.
The campaign, developed entirely by AI, includes several error-ridden commercials.
The limitations of the artificial intelligence by creating people, noticeable in rimless lenses, horror movie-like eyes, faces that generally look like they’re made of plasticine, and the mark of KitKat poorly drawn.
“I think it’s a positive thing to laugh at ourselves and the IA while we still can,” said Joao Braga, chief creative officer of the agency in charge of the campaign, Wunderman Thompson, in Australia.