Worldwide shipments of the Mac from Apple fell by 40.5% this first quarter of 2023 compared to last year.
The report, which comes from research firm IDC, notes that the entire PC market has suffered the pullback in up to double-digit shipments, reflecting weaker demand in the industry.
Drop after drop
Apple has gone from having 8.6 % of the market share of PC in 2022 to 7.2 % this 2023.
The company shipped 2.8 million fewer devices year over year in the first quarter of 2023, according to IDC.
Despite this, it is not entirely unexpected. The CFO of AppleLuca Maestri, said in February that the company expected double-digit declines in Apple’s sales of Mac and iPad compared to the same period last year for the March quarter.
This was because the results already reflected this decline. For example, revenues from Mac fell 28.66% year over year during the December quarter.
The CEO of AppleTim Cook, said at the time that the challenging macroeconomic environment affected iPhone sales, Mac and Apple Watch.
ASUS, Dell, HP and Lenovo also suffered double-digit drops in shipments.
Manufacturers of PC will suffer in the short term, according to the IDC report, with growth expected to pick up by the end of the year.
Weakened demand gives companies the opportunity to finish “retooling their plans” and work out supply chain issues. That breathing room will come in handy for companies such as Applewhich has begun pressuring suppliers and assemblers to move their operations out of China.
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