Netflix reduces its prices in more than 30 countries to avoid user drain after its latest policies

Netflix reduces its prices in more than 30 countries to avoid user drain after its latest policies

Netflix has reduced prices on its subscription fees in more than 30 countries, including some in Latin America and others such as Croatia, Slovenia or Bulgaria, in an attempt to keep its users given the increased competition with other platforms and the decision making as the end of shared accounts.

The American streaming services company aims to maintain its position as one of the giants in this sector in the face of competition with other platforms such as HBO Max, Amazon Prime Video, Disney+ or Apple TV, among others.

Discounts for everyone, except Peru

In this regard, Netflix has been implementing some changes during these last months. One of them has been the launch of the ‘Basic with ads’ subscription plan consolidating itself as the most affordable option for $6.99.

Similarly, another of the most resounding news has been the end of the option of sharing accounts between different households, which was imposed in countries such as Spain in early February. For this, the platform created functions designed for use in a single home, such as setting a main location related to the account and creating sub-accounts for users who do not live together for 5.99 euros, in addition to the subscription price.

Now, Netflix is making changes to subscription plan pricing. Specifically, as noted by The Wall Street Journalhas lowered subscription prices in more than 30 countries, in some cases to US$10.5 per month for a premium subscription. These countries range from the Middle East to Africa, Asia and Europe, and are in addition to some Latin American countries, where prices had already been reduced.

Countries that will benefit from this discount

Specifically, as can be seen on the plans and prices page of Netflixcountries with discounted subscriptions are Croatia, Slovenia, Bulgaria, Yemen, Jordan, Libya, Iran, Kenya, Malaysia, Indonesia, Thailand and the Philippines.

As for Latin American countries, the platform started updating the reduced prices last February 13 in countries such as Bolivia, Cuba, Venezuela, Nicaragua, El Salvador, Ecuador, Guatemala and Panama, among others. Despite all this, for the time being Netflix has not announced any changes to subscription rates for. Peru.

According to statements by a spokeswoman for Netflix collected by The Wall Street Journalthese changes in subscription plan prices are being preceded by competition from Netflix with respect to other platforms. “We know that members have never had so many choices when it comes to entertainment,” the spokeswoman said, while assuring that the company is committed to “delivering an experience that exceeds their expectations.” (Europa Press)

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Kayleigh Williams