Elon MuskCEO of Twitterhas threatened to sue Microsoft for illegally using its social network data.
“They illegally trained using data from Twitter. Time for judgment,” the billionaire said in a tweet.
Twitter vs. Microsoft
Musk was responding to the plan to Microsoft to delete Twitter of its corporate advertising platform.
Microsoft communicated that its advertising platform “would no longer be compatible with. Twitter” as of Tuesday, April 25. As a result, ad buyers will no longer be able to access their Twitter accounts through the Redmond-based social management tool.
The press email from Twitter responded to a query made by the BBC with a stool emoji.
Elon Musk did choose to be more vocal about the case noting that he was “open to ideas.” “But stealing the database of Twitter, demonetizing it (removing ads) and then selling our data to others is not a winning solution,” he added.
Change of mindset
What Microsoft let this business will be a heavy economic blow to Twitter. In 2022, the company accounted for about $12 billion in revenue.
His decision coincides with Musk’s plan to raise prices for companies to gain access to the API from Twitteran essential interface for linking applications with the social network. Microsoftunder the new plans, it could pay up to $42,000 per month.
In recent months, major companies, including iPhone maker Apple, stopped advertising on the platform due to concerns about how content was moderated on the site.
In November, Musk said. Twitter had seen a “massive” drop in revenue and blamed activists for pressuring advertisers.
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