Horseshoe Las Vegas Casino opens its doors on the Strip!

A legendary casino brand is back in the entertainment capital of the world, but this time it’s on the legendary Las Vegas Strip! On Friday, March 24, the Horseshoe Las Vegas honored the rich history of an establishment that has marked the city of sin, while celebrating the culmination of a year-long transformation that has propelled it into a whole new dimension. Here’s the lowdown.

Horseshoe Las Vegas casino opens on March 24, 2023

To commemorate more than eighty years of existence, the Horseshoe brand, carried by businessman Jack Binion – son of casino magnate Benny Binion -inaugurated a brand new establishment along the Las Vegas Strip: the Horseshoe Las Vegas !

The new casino, which is likely to make people forget the original Horseshoe casino created in 1951 and located in downtown Las Vegas, is a reflection of the Binion family’s ambitions. The new complex, with a huge marquee nearly 55 meters high, built by Branded Cities, is located at the intersection of Las Vegas Boulevard and Flamingo Road.

Inside, guests are immersed in a world of sophistication and classicism, with a very design sublimated by a leather embossed of the most beautiful effect is mixed with spectacular colors such as the gold of the mythical horseshoe, iconographic element representative of the Horseshoe brand.

The Horseshoe casino on the Las Vegas Strip covers an area of 650 square meters, all illuminated by bright neon lights that offer a multi-sensory experience that all ages will enjoy. The gaming floor not only features the latest in casino gaming, but also a range of entertainment that will appeal to millennials and Generation Z gamblers alike.

In addition to classics like Skee-Ball, Air Hockey and Rock the Rim, the newest Horseshoe location features a sublime claw machine called Big One Extreme. Players are also transported into immersive adventures through virtual reality with adaptations of King Kong and Mission Impossible in VR, two interactive experiences that are accessible to four players simultaneously.

A real show to mark the occasion and bring luck to players

At the Horseshoe Las Vegas opening night party, Jack Binion presented a one-of-a-kind horseshoe from his family’s ranch to the executives of Caesars Entertainment, which will have the honor of managing and operating the facility.

During the celebration, showgirls decked out in original costumes made for the Horseshoe Jubilee as well as confetti cannons roamed throughout the casino! Note that Caesars Entertainment now operates ten Horseshoe locations across North America.

Horseshoe’s arrival on the Strip marks a significant moment for Caesars Entertainment, the Horseshoe brand and Las Vegas as a whole “Jason Gregorec, senior vice president and general manager of the casino, said during the event. He concluded, “ Not only are we excited for guests to experience the new resort, but we are also proud to reintroduce the historic brand to a place where it has always belonged, Las Vegas “.

Kayleigh Williams