Pragmatic Play enters the online bingo segment and signs an agreement with Novibet
Pragmatic Play is further positioning itself in the online bingo market by consolidating its deal with casino games and sports betting operator Novibet. Indeed, the company that manages and operates Novibet, GameTech, is determined to offer digital products derived from the famous lottery game to its audience. Let’s take a look.
Pragmatic Play Signs Groundbreaking Bingo Agreement with Novibet
While Pragmatic Play and Novibet have been working together since April 2021 (the GameTech-run iGaming platform actually started by integrating the provider’s live casino games to offer them in regulated markets such as the UK and Greece), the two partners will soon take their collaboration a step further.
Indeed, in addition to the titles already offered to Novibet customers (Blackjack Azure™, Mega Wheel ™ or Mega Roulette™) the operator will soon take on the Pragmatic Play’s main online bingo games, including the flagship hit Bingo Blast™.
For Fotini Matthaiou, head of Novibet’s casino section:” The fact that Pragmatic Play’s multi-product portfolio offers so many different entertainment options has played an important role in our successful collaboration (the collaboration between Novibet and Pragmatic Play). Thanks to the gradual integration of Pragmatic Play solutions, we are able to offer exciting online casino games to our users. And it is of course important that we can meet their expectations! “.
Also according to Fotini Matthaiou, the extension of the partnership between the two entities will further enhance the video game content offered, while providing the dose of freshness that players need. Indeed, Novibet’s customers should be eager to discover the online bingo games provided by Pragmatic Play.
Pragmatic Play aims to establish its dominance in regulated markets
UK players who bet on Novibet will be the first to have access to Pragmatic Play’s online bingo content. This is possible because GameTech, a Gibraltar-based company, is focused solely on licensing in regulated markets.
In a press release issued by Pragmatic Play, Bhotesh Maheshwari, vice president of business strategy and international operations, said the firm was delighted to launch a new product offering on behalf of Novibet, so soon after agreeing to an integration of its live casino games collection.
” We are delighted to launch another vertical with Novibet so soon after launching our Live Casino offering with them. “, said Bhotesh Maheshwari.