Playtech giant joins forces with PMU to boost online poker in France
On February 03, 2025, iGaming provider Playtech announced a strategic partnership with Pari Mutuel Urbain (PMU), one of France’s leading online gambling operators, to power the services and content of its poker network. This collaboration marks a significant step forward in the French online poker landscape, strengthening PMU Poker’s offering and enriching the experience of French players.
A strategic partnership to strengthen PMU Poker’s offering
By joining Playtech’s iPoker.eu network – which is one of the largest liquidity pools in Europe – PMU will benefit from a strategic partnership with Playtech. state-of-the-art technology and a wide range of poker variants and features. These include never-before-seen cash games, online poker tournaments and Playtech’s flagship game, the Twister Poker !
The aim of integrating this technology is to offer players a more dynamic and immersive online poker experience than elsewhere in France. Marat Koss, vice-president of interactive gaming at Playtech, made no secret of his enthusiasm: ” We are delighted to partner with PMU, the leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to underline our commitment to providing innovative and engaging poker solutions to meet the needs of our licensees. “
For his part, Stéphane Auffret, PMU’s Director of Products, Services and Innovation, said:” The partnership with Playtech and membership of the iPoker network represent a strategic and significant step in PMU’s growth, enabling us to offer our players an unrivalled poker experience. This collaboration will enable us to enhance our offer, including multi-vertical access to poker via a dedicated application, and to constantly offer the best experience and technology to our players. “
A major development for online poker in France
This strategic repositioning of PMU Poker is accompanied by a complete overhaul of its gaming platformdeveloped by Playtech and integrated into the iPoker network. The aim is obviously to offer improved liquidity and a wider range of games, meeting the needs of all player profiles, from the most recreational to the most experienced.
Players will now be able to take advantage of the poker offer directly via PMU.fr, with the possibility of participating in shorter game formats than usual. At the same time, PMU Poker has redesigned its loyalty program to better reward its players, with a particular focus on recreational players. For example, PMU Poker’s welcome offer has now doubled, with up to €100 in rewards. Who will be the first to benefit?
