a new lease of life with 8.5 million euros of investment!
The Royat casino in the Puy-de-Dôme region of France is celebrating its 50th anniversary this year. To mark the occasion, the establishment managed and operated by the Partouche group has undergone a major transformation, something to which Jérôme Duverger – the new director in post since last summer – has not failed to react.
In Royat, a brand-new casino powered by the Partouche group
“ I arrived here at the same time as the new slot machines “laughs Jérôme Duverger, an insider who worked his way up through the company’s ranks to become manager of the Royat casino last June. A simple technician at the outset, he has worked tirelessly: after being promoted to machine manager, he has since achieved the ultimate rank. Having eighty people under his command is a challenge that Jérôme Duverger takes up with a smile, well aware of the importance of this step in his career.
The Royat casino, a brand-new gambling establishment, is the result of a colossal investment of 8.5 million euros. ” Every square metre has been completely redone “, proudly declares the new manager. ” We turned to a local architect, Cécile Ameil, who succeeded in modernizing the existing building while preserving its charm. “continues Jérôme Duverger.
But at the Royat casino, the new features are not limited to a simple aesthetic renovation. The manager is highlighting an entertainment area in the middle of the gaming room, aimed at breaking away from the standardization of casinos. Culinary events, daily 4 p.m. snacks, interactive games with prize draws and battles between players on Saturdays add a social dimension to the casino experience.
Also asked about customer trends, Jérôme Duverger reports a noticeable rejuvenation. According to him, young people are frequenting the casino in the evenings, attracted in particular by electronic roulette. ” Today‘today, we go to the casino like we go to the restaurant, c‘is a no-holds-barred outing, a leisure activity where the‘important is to have a good time, not to win the jackpot “he explains.
A casino in France that doesn’t seem to be suffering the effects of inflation
Asked about the impact of inflationthe manager asserts that the Royat casino is not really feeling its effects. Seminars, weddings, shows and the brunch attract a fun-seeking clientele, and gambling remains a constant.
For the future, the Royat casino remains attentive to trends, with a project to renew 10% of its slot machine fleet. Adaptability to the changing needs of the local public remains at the heart of the establishment’s strategy, but Jérôme Duverger doesn’t want to turn everything upside down: ” Word-of-mouth remains the best form of advertising for our casino. “he asserts.
