Play’n Go new MoneyGram Haas F1 Team partner
On the sidelines of the Formula 1 Las Vegas Grand Prix held on Sunday, November 19, 2023 (won once again by Red Bull driver Max Verstappen), the MoneyGram Haas Formula 1 team announced that it had acquired a new partner: online casino game development studio Play’n Go. The iGaming firm, which has signed a multi-year collaboration contract with the American motorsport structure, will now see its logo emblazoned on the MoneyGram Haas single-seater as well as on its various equipment.
Play’n Go, first Swedish sponsor of an F1 team
Play’n Go and MoneyGram Haas F1 Team are now partners! Under the terms of the contract they recently signed, the two entities will collaborate until 2024 and probably beyond. The Play’n Go logo now adorns the F1 team’s VF-23, as well as the racing suits of drivers Kevin Magnussen and Nico Hulkenberg and other branded equipment. It should also be noted that the first time a Swedish company has sponsored a Formula 1 team. !
For Play’n Go, a world-renowned content provider within the casino gaming industry, the partnership with MoneyGram Haas aims to extend its reach into another highly regulated environment. By entering the world of Formula 1, Play’n Go hopes to expand its player base beyond the current half-million. Indeed, the announcement of the partnership with the F1 team comes just days after the studio recorded over a quarter of a billion spins played on its partner platforms in twenty-four hours!
“There are obvious links between the sports and gaming industries”
Johan Törnqvist, CEO and co-founder of Play’n GO, commented. the announcement of the partnership with MoneyGram Haas F1 Team : ” Formula 1 is motorsport’s most important discipline, and it’s not for nothing that it’s called the queen of the sport. For us, the two main attractions of Formula 1 are innovation and entertainment. It’s these two ingredients that have enabled Formula 1 to flourish over the years. “.
He continues: ” Our partnership with MoneyGram Haas F1 Team will enable a whole new global audience to discover our games, and we’re delighted to be part of this promising team’s journey to advance F1 in terms of performance and innovation, both on and off the track”. “.
Guenther Steiner, MoneyGram Haas F1 Team manager, meanwhile, said:” We’re delighted to be working with Play‘n Go, a world leader in the gaming industry. The scope of Play’n Go’s ambitions is similar to our own. We both strive for progress through integrity, innovation and entertainment. “.
